The Scale-Up of E-Commerce in Romania Generated by the Pandemic, Automation, and Artificial Intelligence

This study examines the significant growth of e-commerce in Romania, which has surpassed the rates of expansion observed in other more developed countries of the European Union. Based on market analysis by sector-specific companies, the Romanian e-commerce market has reached over <euro>6.5 billion. This rapid growth trajectory is expected to continue, driven by various factors, including the impact of the COVID-19 pandemic and the natural evolution of the market. The main purpose of this study is to assess the expansion of the e-commerce market in Romania, identify the key factors behind this growth, and project future market values. Data for this analysis has been collected from industry reports, market analysis, and relevant statistical databases. The study uses a quantitative approach, utilizing financial data and growth rates to forecast future market trends. The dataset includes financial figures from e-commerce sales, digital services such as bill payments, and airline and hotel bookings from 2018 to 2023. Projections for 2024 and beyond were derived from this historical data. In 2019, the e-commerce market in Romania was valued at <euro>4.68 billion, representing a significant increase compared to previous years. By 2020, amid the pandemic, the market value increased to <euro>5.5 billion, marking a 38.4% increase from the previous year. Forecasts for 2024 estimate that the market will exceed <euro>8 billion. In addition, when related digital services are included, the total market value could exceed <euro>10 billion, illustrating the substantial economic impact of the online sector and the growth potential. This study highlights the dynamic nature of the e-commerce landscape in Romania and underlines the significant economic opportunities it presents.