ADVERTISING EFFECTIVENESS - THE ROLE OF ADVERTISING SCHEMAS

被引：0
|
作者：
STOLTMAN, JJ
机构：
来源：
1991 AMA WINTER EDUCATORS CONFERENCE : MARKETING THEORY AND APPLICATIONS, VOL 2 | 1991年
关键词：
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
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页码：317 / 318
页数：2
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