The impact of media display events on short-term stock returns: an event study

被引：0
|
作者：
An, Suwei [1 ]
机构：
[1] Peoples Daily Media Advertising Co Ltd, 2 JinTaiXi Rd, Beijing 100733, Peoples R China
来源：
APPLIED ECONOMICS LETTERS | 2024年
关键词：
Media effect; abnormal returns; event study; A-shares;
D O I：
10.1080/13504851.2024.2431199
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
This study uses the event study method to analyse the impact of media display events on short-term stock returns. It finds the impact to be positive. The results also show that the effect is more pronounced during high-attention periods and for smaller companies, indicating the existence of a reputation channel. Additionally, the positive effect remains significant for companies listed on international markets.
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收藏
页数：6
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