PSYCHOLOGICAL PERSPECTIVES ON PRO-ENVIRONMENTAL BEHAVIOR

Values serve as guiding principles and are typically viewed as determinants of beliefs and behaviour. In the current study we explored the relationships between basic human values, ecological beliefs, and pro-environmental behavior. The present study is oriented towards investigating the connections between basic human values, ecological beliefs and pro-ecological behaviour. The study was conducted on a sample of 551 respondents - Bulgarians, between 13 and 90 years old (X=27.38; SD=13.34). For the purpose of the study, questionnaires were used to measure value orientations, attitudes towards climate change and pro-ecological behaviours. The results indicated that value orientations focusing on concern for the well-being of others and nature, as well as on preserving traditions, social order, and security, were associated with ecological beliefs and pro-environmental behaviours. We also found that males had significantly higher levels of denial beliefs of climate change, while females had higher levels of solastalgia and perceived environmental efficacy. The study contributes to a better understanding of the psychological prerequisites and motives underlying pro-environmental behavior, with the findings being applicable to the development of information campaigns and interventions aimed at sustainable and climate