MARKET REQUIREMENTS AND INNOVATIVE PERSPECTIVES IN THE FURNITURE INDUSTRY

The paper focuses on selected attributes of customers' requirements for furniture and innovative perspectives in the furniture industry in Slovakia. The primary method of identifying customer requirements was the Kano model method. In terms of research, Slovak customers most often accepted furniture criteria are revealed using the Kano model. The findings show differences in consumers' requirements for particular features and innovative attributes of the furniture industry. The popularity of the individual investigated attributes is related to their perception either as traditional or radical innovations in this sector. From the point of view of the perception of innovations, we can classify customers in Slovakia as conservative, as they prefer the requirements and attributes of furniture associated with their traditional design. These results identify market requirements and innovative perspectives in the furniture industry in Slovakia, with the potential of use for creating furniture sales strategies.