STRATEGIES OF RELIGIOUS COMMUNICATION OF THE SEVENTH-DAY ADVENTIST CHURCH IN THE CONTEXT OF RUSSIA'S WAR AGAINST UKRAINE

The article examines the strategies of religious communication employed by the Seventh-day Adventist Church (SDA) in the context of the Russia-Ukraine war. It discusses the transformation of approaches to religious activity through media platforms, particularly the "Nadiya" TV channel, which adapted its content to meet its audience's needs during the war. The article emphasizes the issue that while Adventist media typically maintains a neutral stance and refrains from commenting on military actions, they cannot remain detached from the realities of a society living in a state of war. The role of the "Nadiya" TV channel in providing psychological and spiritual support to the civilian population and military families, as well as in strengthening moral values, is analyzed. The article identifies the challenges associated with information warfare, analyzes strategies, and highlights the need to avoid information manipulation. Special attention is given to the limited influence of religious communication channels on active military personnel and the prospects for improving religious mass media to address the needs of all segments of the population in the context of a prolonged military conflict.