MEASURING BRAND EQUITY - A CONSULTATIVE APPROACH

被引：0
|
作者：
SWANENBERG, A
机构：
来源：
THIRD ANNUAL ARF ADVERTISING AND PROMOTION WORKSHOP | 1991年
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D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
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页码：137 / 156
页数：20
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