SUSTAINABLE FUTURE: THE ROLE OF MODERN ANALYTICS IN FINANCIAL PLANNING

Purpose - In order to simultaneously improve production and reduce financial risks in line with the Sustainable Development Goals (SDGs), effective financial management models are essential. This study explores how sustainability is incorporated into financial management and its role in supporting sustainable business practices. Methodology - Employing descriptive and deductive research approaches, this research employs secondary data analysis to examine how financial models impact sustainable development. Utilizing scholarly sources, it investigates how environmental and sustainable factors might be included into financial risk modelling. Findings - The study emphasizes how important it is to include sustainability into financial management in order to maintain long-term profitability and sustainability for businesses. It emphasizes how important financial models are to reaching goals for sustainable development and offers in-depth knowledge of environmentally friendly and sustainable financing techniques. Contribution of Research - This study adds to the discussion on sustainable business practices by highlighting the need to include sustainability into financial management techniques. It suggests incorporating ecological elements into financial risk modelling in order to correspond with the Sustainable Development Goals (SDGs) and supports the use of capital budgeting strategies to support sustainable development initiatives.