TECHNOLOGY AND TEACHING: EXPLORING THE IMPACTS OF ARTIFICIAL INTELLIGENCE ON COMMUNICATION AND EDUCATIONAL RELATIONS

被引:0
|
作者
de Moraes, Gessica Cereta [1 ]
Knoll, Graziela Frainer [1 ]
Ghisleni, Tais Steffenello [1 ]
机构
[1] Univ Franciscana UFN, Santa Maria, RS, Brazil
关键词
Quality education; Artificial Intelligence; Communication strategies; Advertising;
D O I
暂无
中图分类号
G40 [教育学];
学科分类号
040101 ; 120403 ;
摘要
Artificial intelligence (AI) has proven to be an increasingly important tool in several areas, including communication. The research aims to explore how artificial intelligence can contribute to improving and streamlining the methods and techniques used in communication, contributing to the promotion of quality education. The methodology is based on the content analysis proposed by Bardin (2006) and is qualitative in nature. The results show that the studies focus mainly on the application of weak, efficient AI in specific tasks. However, prospects for general AI are emerging, which aims to broadly imitate human behavior. This evolution raises ethical, legal and security questions. Then, it is essential to critically approach the application of AIto maximize benefits and reduce risks as the technology advances and integrates into society.
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页码:73 / 89
页数:17
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