Continuance Intention in AR-Based Online Fashion Stores: An Integration of SelfDetermination Theory and Expectation-Confirmation Model

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作者
Chakraborty, Debarun [1 ]
Behl, Abhishek [2 ]
Shankar, Amit [3 ]
Gundala, Raghava [4 ]
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[1] Indian Institute of Management Nagpur, MIHAN, Nagpur,441108, India
[2] Keele Business School, United Kingdom
[3] Indian Institute of Management Visakhapatnam, India
[4] University of Wisconsin-Parkside, United States
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