Linking R&D and marketing

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CHEMTECH | / 4卷 / 07期

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[31] Intermediating R&D and Marketing Value Creation by Open Innovation
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[35] R&D, marketing, and the success of next-generation products
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[36] Integration between R&D and Marketing in Product Innovation Project
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[37] Influencing R&D/marketing integration and the use of market information by R&D managers: intended and unintended effects of managerial actions
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[39] The role of gender in linking external sources of knowledge and R&D intensity
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[40] Interplay between internal investment and alliance specialization in R&D and marketing
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