Critical development activities for really new versus incremental products

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|

作者：

Song, X.Michael ^{[1
]}

Montoya-Weiss, Mitzi M. ^{[1
]}

机构：

[1] Michigan State Univ, East Lansing, United States

来源：

| 1998年 / Elsevier Science Inc, New York, NY, United States卷 / 15期

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