Critical development activities for really new versus incremental products

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作者：
Song, X.Michael [1 ]
Montoya-Weiss, Mitzi M. [1 ]
机构：
[1] Michigan State Univ, East Lansing, United States
来源：
| 1998年 / Elsevier Science Inc, New York, NY, United States卷 / 15期
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