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E-business is not easy business
被引:0
|作者:
Drobik, Alex
[1
]
机构:
[1] GartnerGroup, United States
来源:
关键词:
Administrative data processing - Electronic commerce - Project management;
D O I:
10.1093/combul/42.1.27
中图分类号:
学科分类号:
摘要:
Too many organizations confuse E-business (basing a business around digital technology and the Internet as the main communications medium) with E-commerce (trading via the Internet). As a result, as many as 75% of E-business projects could fail to meet their objectives because of fundamental flaws in project planning. Organizations need to develop a comprehensive E-business survival plan that anticipates the actions of their top competitors and embraces the radical changes necessary to beat them in this new game.
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