The different tools that are useful for smart shoppers and the surveys done to find out the smart salespeople, lowest prices and widest selection are discussed. Websites, user reviews and humble technology magazines are considered to be the critical tools for smart shoppers. It has also been decided to test the tech savviness of retail sales staff and websites to find out how much information is being given by them. The goal is to help locate the advice the shoppers need to make an informed decision.