Marketing Strategy: Sales System for Energy Saving Technology in the Heat Market.

被引：0
|
作者：
Dommann, Von Dieter [1 ]
机构：
[1] Hamburgische Electricitaets-Werke AG, Hamburg, Wes Ger, Hamburgische Electricitaets-Werke AG, Hamburg, Wes Ger
来源：
Elektrizitatswirtschaft | 1984年 / 83卷 / 12期
关键词：
D O I：
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中图分类号：
学科分类号：
摘要：
Modern industrial society is undergoing a period of upheaval which is sparing no company. Today's greatest challenge to management is to get this transition under control. The process of change inevitably effects marketing policies and company employees. There are many viable marketing strategies available, but they are of little use if they cannot be applied in the market by qualified personnel. The author gives suggestions for selling energy conserving technology in today's heat market using a systematic sales method.
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页码：582 / 586
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