Computer attitudes of marketing managers: An empirical analysis

被引：0

作者：

Jiang, James J. ^{[1
]}

Motwani, Jaideep ^{[1
]}

Larson, Lars ^{[1
]}

机构：

[1] Grand Valley State University, Grand Rapids, MI 49504, United States

来源：

Journal of Computer Information Systems | / 37卷 / 04期

关键词：

D O I：

暂无

中图分类号：

学科分类号：

摘要：

引用

页码：44 / 47

共 50 条

[21] Marketing engineering: Computer-assisted marketing analysis and planning
Fildes, R
Ventura, R
JOURNAL OF THE OPERATIONAL RESEARCH SOCIETY, 2000, 51 (07) : 891 - 892
[22] Sources and use of marketing information by marketing managers
Bennett, Roger
JOURNAL OF DOCUMENTATION, 2007, 63 (05) : 702 - 726
[23] MARKETING MANAGERS VIEW OF MARKETING-RESEARCH
BELLENGER, DN
BUSINESS HORIZONS, 1979, 22 (03) : 59 - 65
[24] THE MEASUREMENT OF COMPUTER ATTITUDES - AN EMPIRICAL-COMPARISON OF AVAILABLE SCALES
GARDNER, DG
DISCENZA, R
DUKES, RL
JOURNAL OF EDUCATIONAL COMPUTING RESEARCH, 1993, 9 (04) : 487 - 507
[25] Differentiating computer experience and attitudes toward computers: an empirical investigation
Smith, B
Caputi, P
Rawstorne, P
COMPUTERS IN HUMAN BEHAVIOR, 2000, 16 (01) : 59 - 81
[26] ETHICAL ATTITUDES OF RETAIL STORE MANAGERS - A LONGITUDINAL ANALYSIS
GIFFORD, JB
NORRIS, DG
JOURNAL OF RETAILING, 1987, 63 (03) : 298 - 311
[27] An Analysis of Teachers' Attitudes Towards Women School Managers
Yildirim, Ahmet
Ustun, Ahmet
Celikten, Mustafa
INTERNATIONAL JOURNAL OF ORGANIZATIONAL LEADERSHIP, 2021, 10 (02) : 171 - 182
[28] Evaluating Marketing and Trendy Topics from Marketing Managers' Perspective: Do the Work of Marketing Academicians 'Make Sense' to Marketing Managers?
Erten, Elif Ustundagli
Zalluhoglu, A. Erhan
Gunay, G. Nazan
EGE ACADEMIC REVIEW, 2022, 22 (02) : 213 - 226
[29] A Bibliometric Analysis on Artificial Intelligence in Marketing: Implications for Scholars and Managers
Oueslati, Khouloud
Ayari, Salma
JOURNAL OF INTERNET COMMERCE, 2024, 23 (03) : 233 - 261
[30] The Managerial Work of Italian City Managers: An Empirical Analysis
Sancino, Alessandro
Turrini, Alex
LOCAL GOVERNMENT STUDIES, 2009, 35 (04) : 475 - 491

← 1 2 3 4 5 →