Computer attitudes of marketing managers: An empirical analysis

被引:0
|
作者
Jiang, James J. [1 ]
Motwani, Jaideep [1 ]
Larson, Lars [1 ]
机构
[1] Grand Valley State University, Grand Rapids, MI 49504, United States
关键词
D O I
暂无
中图分类号
学科分类号
摘要
引用
收藏
页码:44 / 47
相关论文
共 50 条
  • [1] Computer attitudes of marketing managers: An empirical analysis
    Jiang, JJ
    Motwani, J
    Larson, L
    JOURNAL OF COMPUTER INFORMATION SYSTEMS, 1997, 37 (04) : 44 - 47
  • [2] Determinants of managers' satisfaction with marketing research activity in tourism: An empirical analysis
    Yaman, HR
    Shaw, RN
    TOURISM AND HOTEL INDUSTRY IN INDO-CHINA AND SOUTHEAST ASIA: DEVELOPMENT, MARKETING AND SUSTAINABILITY, 2000, : 449 - 459
  • [3] EFFECTS OF COMPUTER EXPERIENCE AND TASK COMPLEXITY ON ATTITUDES OF MANAGERS
    MYKYTYN, PP
    GREEN, GI
    INFORMATION & MANAGEMENT, 1992, 23 (05) : 263 - 278
  • [4] All quiet on the Western front? Empirical evidence on the "War'' between Marketing Managers and Sales Managers
    Massey, Graham R.
    AUSTRALASIAN MARKETING JOURNAL, 2012, 20 (04): : 268 - 274
  • [5] CAREER PLATEAU AND WORK ATTITUDES - AN EMPIRICAL-STUDY OF MANAGERS
    TREMBLAY, M
    ROGER, A
    TOULOUSE, JM
    HUMAN RELATIONS, 1995, 48 (03) : 221 - 237
  • [6] DYSFUNCTIONAL BEHAVIOR AND MANAGEMENT CONTROL - AN EMPIRICAL-STUDY OF MARKETING MANAGERS
    JAWORSKI, BJ
    YOUNG, SM
    ACCOUNTING ORGANIZATIONS AND SOCIETY, 1992, 17 (01) : 17 - 35
  • [7] The organizational roles of marketing and marketing managers
    Gok, Osman
    Hacioglu, Gungor
    MARKETING INTELLIGENCE & PLANNING, 2010, 28 (03) : 291 - 309
  • [8] The Empirical Analysis of Internet Marketing Performance
    Shan, Liang
    Yang, Lu-Ming
    Wu, Ya-Na
    2016 INTERNATIONAL CONFERENCE ON COMPUTER SCIENCE AND INFORMATION SECURITY (CSIS 2016), 2016, : 768 - 773
  • [9] COMPUTER-TECHNOLOGY AND THE MARKETING ORGANIZATION - AN EMPIRICAL-INVESTIGATION
    GOOD, DJ
    STONE, RW
    JOURNAL OF BUSINESS RESEARCH, 1995, 34 (03) : 197 - 209
  • [10] Entrepreneurial Marketing and Marketing Strategies of SMEs on Marketing Performance: An Empirical Analysis of Fit
    Astuti, Rifelly Dewi
    Afiff, Adi Zakaria
    Balqiah, Tengku Ezni
    PERTANIKA JOURNAL OF SOCIAL SCIENCE AND HUMANITIES, 2018, 26 : 39 - 53