Why is Marketing Education a Must for Engineers? A Manager's Viewpoint

SUMMARY: Engineers are familiar with various techniques of design, manufacturing, production, distribution, etc. Education is primarily oriented towards learning product development and towards industrial processes. How can industry better achieve its goals? If engineers apply modern marketing techniques in their respective work environment, it can be foreseen that success will affect their organisations and their personal life! The marketing essentials are summarised with respect to a small company, that relies on R & D, production and servicing. © 1988, Copyright Taylor & Francis Group, LLC.