Social Media Data Privacy Related to Security Awareness and Student Trust Regarding Data on Instagram

Instagram, as one of the most popular social media sites, has brought many new trends. Many people use Instagram to express themselves or share content through photos and videos. While social media data privacy is important, many people still share their daily activities and personal data. This causes a lot of personal information disclosure, which can lead to the potential for crime or misuse of the scattered data, considering that data is crucial today. Therefore, this research was conducted to determine people's social media data privacy and security awareness on Instagram, especially those with a data-related educational background. This research uses quantitative descriptive methods, distributing questionnaires through Google Forms in group chats, personal chats, or questionnaires to respondents directly. The population in this study is made up of students with a computing program background. It also used purposive sampling to determine the number of 153 samples. From the descriptive analysis, it is known that most respondents are aware of the vulnerability of social media data privacy on Instagram. This can be seen from respondents who know what data is used by Instagram, where they also monitor login activity. Respondents also secure their Instagram accounts by not using the same password as other social media accounts. However, in certain cases, some respondents still need to realize this awareness, so education is still needed regarding the importance of social media data privacy, especially on Instagram. © 2024, Ital Publication. All rights reserved.