Marketing Mix and New Product Diffusion Models

被引：0
|
作者：
Pinto, Luis G [1 ]
Cavique, Luis [2 ]
Santos, Jorge M.A. [3 ]
机构：
[1] Institute of Advanced Training and Research, The University of Evora, Largo dos Colegiais 2, Evora,7000, Portugal
[2] Department of Science and Technology, The Universidade Aberta, R. Escola Politecnica 147, Lisboa,1269-001, Portugal
[3] Department of Mathematics, The University of Evora, Largo dos Colegiais 2, Evora,7000, Portugal
来源：
Procedia Computer Science | 2022年 / 204卷
关键词：
911.4; Marketing;
D O I：
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学科分类号：
摘要：
20
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页码：885 / 890
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