The 'WeTube' in youTube - Creating an online community through video sharing

被引：0
|
作者：
Rotman D. [1 ]
Preece J. [1 ]
机构：
[1] College of Information Studies, University of Maryland, 4120B Hornbake Bldg., College Park, MD 20742, South Wing
来源：
International Journal of Web Based Communities | 2010年 / 6卷 / 03期
关键词：
Face-to-face interaction; Online community; Social media; Social network; Video sharing; Visual recognition; YouTube;
D O I：
10.1504/IJWBC.2010.033755
中图分类号：
学科分类号：
摘要：
Video sharing has become a growing social practice, with YouTube being the predominant online video sharing site. Most of the research concerning YouTubes social impact has been focused on quantitative evaluation of the social interaction facilitated by the tools embedded in the site. This study aims to explore the growth of the YouTube online community through the eyes of YouTube users who author video-blogs, and to ascertain whether a community is actually created, or does YouTube remain an online broadcasting platform. Building upon users perspectives and thoughts, and using grounded theory approach, the foundations of an online community people, interaction, shared purpose and culture are analysed to understand how users view YouTube. A new important characteristic of the YouTube online community, face-to-face mediated interaction, will be presented and its role in differentiating the visually enhanced YouTube community from textual communities will be assessed.
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页码：317 / 333
页数：16
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