Investigating the effect of brand equity and brand preference on purchase intention

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作者：
Hanzaee, Kambiz Heidarzadeh [1 ]
Asadollahi, Amin [1 ]
机构：
[1] Department of Business Management, Science and Research Branch, Islamic Azad University, Tehran, Iran
来源：
Research Journal of Applied Sciences, Engineering and Technology | 2012年 / 4卷 / 10期
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页码：1414 / 1423
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