Investigation of the effects of print advertisements on consumer memory

被引：0
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作者：
Hanzaee, Kambiz Heidarzadeh [1 ]
Haghgooei, Mozhgan [2 ]
机构：
[1] Department of Business Management, Science and Research Branch, Islamic Azad University, Tehran, Iran
[2] Department of Business Management, Qazvin Branch, Islamic Azad University, Qazvin, Iran
来源：
Research Journal of Applied Sciences, Engineering and Technology | 2012年 / 4卷 / 09期
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页码：1211 / 1214
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