Research on the Digital Marketing Strategies in the E-commerce Logistics Service Mode under the Influence of Big Data

One of the important tasks facing the e-commerce field is to innovate the logistics service model and use the power of big data to comprehensively improve the level of e-commerce logistics services. This paper combines big data technology and Internet of Things technology to analyze the current e-commerce model and build an e-commerce logistics service model innovation system. Moreover, this paper discusses the electronic issues of logistics from the aspects of e-commerce logistics operation system, logistics operation process, logistics information system design and so on. On the basis of determining the meaning of logistics, the relationship between e-commerce and modern logistics, and the development of China's modern logistics industry, this paper constructs an innovation system for e-commerce logistics service models based on big data technology. Through research, we know that big data technology can play an important role in the innovation of e-commerce logistics service models. © 2024 CAD Solutions, LLC.