DATA MINING TECHNOLOGY FOR SMART CAMPUS IN BEHAVIOR ASSOCIATION ANALYSIS OF COLLEGE STUDENTS

The data in smart campuses is complex and massive, with insufficient utilization, and existing data processing methods have many limitations. Therefore, in order to improve the efficiency of data processing in universities and assist in student management, a data processing method integrating cluster analysis and association rule mining is proposed. The proposed method is divided into two parts. Firstly, an improved K-Means model based on information entropy and density optimization is constructed for clustering analysis of student consumption, learning, and other data; Secondly, use the improved Mapping Apriori to obtain the correlation between student grades, consumption records, and learning behavior. The clustering results on student consumption data show that the average accuracy of ED-K-Means clustering is 97.41%, which is 12.8%, 8.5% and 4.0% higher than the comparison algorithm. The result of the correlation between consumption level and achievement shows that when the amount of consumption is less than 1500 yuan, the student's achievement is directly proportional to the amount of consumption. Therefore, the proposed method can effectively mine and analyze student behavior data, which has important practical significance for intelligent management in universities.