Assessment of the Impact of Cloud Technologies on Social Life in the Era of Digitalization

Due to the expansion of new digital trends in the strategic development of territorial units, it became necessary to structure the socio-economic effects from the introduction of innovative technologies grounded on cloud computing. The novelty of the study is explained by the popularity and active development of modern technologies in all spheres of social life in the era of digitalization that require the necessity to study the peculiarities of their influence on the modern life of society. Realized the identification of cloud technologies impact on the social life in the era of digitalization, an online conference was held between representatives of government, business, science, and education of the Republics of Karelia, Komi, Adygea, Dagestan, Ingushetia, Kalmykia, Karachay-Cherkessia, Krasnodar Krai and Stavropol Krai (Russian Federation). In the context of innovative possibilities of platform economy, in discussion were identified the key effects of the cloud solutions implementation in the Russian Federation regions development prospect strategy. The results of the experiment based on the study of the influence of the implementation of cloud solutions on the regional development level show such effects as social and human capital foundation, improvement the quality and standard of living in a region and social interaction, development of social constructivism, economic potential and competitiveness of social capital. The analysis of the received results indicates the positive social effects of cloud technologies at the level of a territorial unit are achieved by increasing digital literacy of the population and opening up new opportunities and platforms for social interaction and constructivism; providing the population with convenient services and open data for participation in active social, economic and political life. Based on the experiment it's determined that cloud technologies help to form a digital educational environment, modernize educational programs for the preparation of high-quality labor resources, develop digital infrastructure of individual settlements, create user content to preserve socio-cultural identity, and popularize a region in the global information space. The results of the experiment also show the opportunity to increase the population quality of living and ensure the growth of the efficiency and productivity indicators of labor resources with the help of cloud technologies. The listed above are achieved by expanding the marketing capabilities of business structures, providing them with new business models and digital services; optimization of resource management, digitization of business processes, and platform organization of labor. The prospects for the further research can be based on the study of the capabilities of cloud technologies in the formation of flexible and effective interregional and international cooperation in a region, having a positive impact on regional economy and social capital development. © 2021. All Rights Reserved.