Analysis of EWOM Credibility Antecedents on Twitter and Their Impact on Brand Image and Online Purchase Intention of Local Skincare Products

被引：0

作者：

Yolanda, Wenna Selvi ^{[1
]}

Setianti, Cendy Aprilia ^{[1
]}

Yuniarty ^{[1
]}

机构：

[1] Bina Nusantara University, BINUS Online Learning, Management Department, Jakarta, 11480, Indonesia

来源：

International Conference on Emerging Trends in Engineering and Technology, ICETET | 2023年 / 2023-April卷

关键词：

Compendex;

D O I：

暂无

中图分类号：

学科分类号：

摘要：

Purchasing

引用

共 50 条

[41] Electronic word of mouth, brand image and young customers' online purchase intention during the COVID-19 pandemic
Hoang, Le Nguyen
Tung, Le Thanh
JOURNAL OF ADVANCES IN MANAGEMENT RESEARCH, 2023, 20 (05) : 883 - 895
[42] The impact of a blockchain-based food traceability system on the online purchase intention of organic agricultural products
Tao, Zhibin
Chao, Jiaxiao
INNOVATIVE FOOD SCIENCE & EMERGING TECHNOLOGIES, 2024, 92
[43] Bridging the online offline gap: Assessing the impact of brands' social network content quality on brand awareness and purchase intention
Dabbous, Amal
Barakat, Karine Aoun
JOURNAL OF RETAILING AND CONSUMER SERVICES, 2020, 53
[44] The impact of electronic word-of-mouth on purchase intention through brand image and brand trust in the fashion industry: evidence from a developing country
Tafolli, Festim
Qema, Elkjer
Hameli, Kujtim
RESEARCH JOURNAL OF TEXTILE AND APPAREL, 2025,
[45] Impact of online reviews on hotel booking intention: The moderating role of brand image, star category, and price
El-Said, Osman Ahmed
TOURISM MANAGEMENT PERSPECTIVES, 2020, 33
[46] The impact of reference effects on online purchase intention of agricultural products The moderating role of consumers' food safety consciousness
Zhao, Xiaofei
Deng, Shengliang
Zhou, Yi
INTERNET RESEARCH, 2017, 27 (02) : 233 - 255
[47] How do online reviews moderate effects of country image on product image and purchase intention: cases of Korean and US products in Vietnam
Nguyen, Ngoc Minh
Giang, Hoang Huong
Vu, Ngoc Thi Minh
Ta, Son Anh
ASIA-PACIFIC JOURNAL OF BUSINESS ADMINISTRATION, 2025, 17 (02) : 337 - 358
[48] The Empirical Analysis of the Purchase Intention of Online Vacation Tourism Products under the Regulation Function of Consumption Experience
Wang, Yue
PROCEEDINGS OF THE 7TH INTERNATIONAL CONFERENCE ON MANAGEMENT, EDUCATION, INFORMATION AND CONTROL (MEICI 2017), 2017, 156 : 113 - 118
[49] The impact of acculturation and country-of-origin image on emigrants' purchase intention: A cross-cultural analysis
Crespo, Catia Fernandes
Velgan, Tatiana
INTERNATIONAL JOURNAL OF INTERCULTURAL RELATIONS, 2025, 105
[50] Impact of customer's emotions on online purchase intention and impulsive buying of luxury cosmetic products mediated by perceived service quality
Golalizadeh, Fatemeh
Ranjbarian, Bahram
Ansari, Azarnoosh
JOURNAL OF GLOBAL FASHION MARKETING, 2023, 14 (04) : 468 - 488

← 1 2 3 4 5 →