Boxes POP off the shelf

被引:0
|
作者
Bolan, C.
机构
来源
Boxboard Containers International | 2001年 / 108卷 / 10期
关键词
Detergents - Industrial research - Just in time production - Marketing - Packaging - Paper products - Printing - Technology - Warehouses;
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摘要
New market growth for corrugated and paperboard manufacturers from opening of point-of-purchase (POP) display is discussed. POP's are efficient promotional units to support brand identity of products they push. POPs are available in a variety of shapes and sizes namely multi-hanging posters, mobiles, banners, cut-outs and stands. POPs are popularly used for temporary displays using corrugated packaging material. The Packaging Cafe designs, manufactuers and packages POPs.
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页码:33 / 36
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