Online Customer Reviwes as a Marketing Tool to Generate Customer Purchase Intention in Ecommerce

被引：0
|
作者：
Halim, Erwin [1 ]
Wardhana, Gunaputra [1 ]
Sasongko, Agung Hari [2 ]
机构：
[1] School of Information Systems, Bina Nusantara University, Information Systems Department, Jakarta,11480, Indonesia
[2] School of Information Systems, Bina Nusantara University, Management Department, Jakarta,11480, Indonesia
来源：
Proceedings - 2022 IEEE International Conference on Cybernetics and Computational Intelligence, CyberneticsCom 2022 | 2022年
关键词：
Compilation and indexing terms; Copyright 2024 Elsevier Inc;
D O I：
6th IEEE International Conference on Cybernetics and Computational Intelligence, CyberneticsCom 2022
中图分类号：
学科分类号：
摘要：
Electronic commerce - Purchasing
引用
收藏
页码：28 / 33
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