On E-government construction based on customer relationship management

Customer relationship management is an enterprise organization to improve the core competitiveness, the use of information technology, especially Internet technology to promote marketing, service and innovation in the interaction between the enterprise and the customer. This will enhance general management and provide customers with personalized product customization and service processes. The ultimate goal is to retain old customers and attract new customers, also to transfer existing customers into loyal customers, and increase market share and profit in line with management theory, method and technology. The theory, method and technology of customer relationship management are the trend of improving the overall efficiency in general and efficiency of public organization in particular. This paper uses comparative methods to use the similarities and differences of the customer relationship management of enterprise organizations and public organizations. We aim is to promote public organizations, especially government organizations in the construction of e-government in line with established customer relationship management theory, methods and technology. We then discuss the necessity and feasibility of applying customer relationship management to e-government as well as key problems in the application process. © 2016, UK Simulation Society. All rights reserved.