The developments and trends in narrow web flexographic printing and its use in printing labels, film wraps for beverages, consumer goods and stand-alone pouches was discussed. An annual growth of 8 to 10 % was predicted for glue-appled and pressure-sensitive labels. Polyolefin films with no-label look, low shrink energy and abrasion resistance were stated to hold good potential growth in 2002 due to expansion of beverage, health and beauty industries.