Are you content with your content?

The scope and aspects of content in the mobile industry are explained. Mobile content consist of simple products - ringtones, logos and games. The latest generation of java-enabled mobile and smart-phones, with large memory capacity, processing power and color screens have introduced a new market for the content providers. Mobile phones offer content providers and customers the potential for a much more efficient and effective billing platform than the PC. Mobile operators and content providers need to recognize both the potential value of mobile content and entertainment services, that need to be tackled to achieve the required value.