Get your green on

Elise Hacking Carr discusses how companies are seriously contemplating implementation of eco-friendly initiatives. Innovative Printing Company continues to develop new solutions and search for alternative and less expensive green materials. The money a company saves, it can put the money so saved towards purchasing more efficient equipment and eco-conscious raw materials. Forrest Reaves, quality assurance coordinator and FSC, SFI, PEFC chain of custody manager of Greenville, South Carolina-based growll.com, believes going green is worth the investment and customers should not be discouraged by seemingly higher costs. The company received its FSC, SFI and PEFC certifications in mid-March and has printed several pieces for its customers. Independent Printing Company is FSC-certified, which can be an extensive process, but Vogel acknowledged the payoff is substantial. Meanwhile, The Flesh Company is both FSC and SFI chain of custody certified.