The Internet public opinion grooming model based on cluster dynamics and evolutionary game theory

The Internet is becoming a spreading platform for the public opinion and the crisis guidance issues of the Internet public opinion directly related to the safety and stability of the whole society. It's important to model the Internet public opinion activity as accurate as possible. Because of the Internet public opinion presents the group characteristics in the emergence and development process, the Internet public opinion groups flow process and individual flow process are studied and the Internet public opinion grooming mathematical model is presented based on the cluster dynamics and evolutionary game theory. By using multi-agent simulation for the proposed model, the validity of the model of the Internet public opinion grooming is proved. Results of this research provide a theoretical model for an effective solution to solve the Internet public opinion group crisis environment. ©, 2014, Systems Engineering Society of China. All right reserved.