Problems and improvements for the methods of brand valuation

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作者
Foreign Language School, Shandong Institute of Business and Technology, Yantai, 264005, China [1 ]
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Compilation and indexing terms; Copyright 2024 Elsevier Inc;
D O I
5th International Institute of Statistics and Management Engineering Symposium 2012: Data-Driven Management Science under Developing, IISMES 2012
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International trade
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