What factors of online opinion leader INFLUENCE consumer purchase intention?

被引:0
|
作者
Meng, Fei [1 ]
Wei, Jianliang [2 ]
机构
[1] Zhejiang Police University, No.555, Binwen Rd., Hangzhou, China
[2] Contemporary Business and Trade Research Center, Zhejiang Gongshang University, No.18, Xuezheng Rd., Hangzhou, China
关键词
D O I
10.5013/IJSSST.a.16.3B.15
中图分类号
学科分类号
摘要
20
引用
收藏
页码:1 / 15
相关论文
共 50 条
  • [21] The Influence of Perceived Risk and Perceived Ease of Use on Consumer's Attitude and Online Purchase Intention
    Zuelseptia, Sonya
    Rahmiati
    Engriani, Yunita
    PROCEEDINGS OF THE FIRST PADANG INTERNATIONAL CONFERENCE ON ECONOMICS EDUCATION, ECONOMICS, BUSINESS AND MANAGEMENT, ACCOUNTING AND ENTREPRENEURSHIP (PICEEBA 2018), 2018, 57 : 384 - 390
  • [22] Social media advertisements and their influence on consumer purchase intention
    Sriram, K., V
    Namitha, K. P.
    Kamath, Giridhar B.
    COGENT BUSINESS & MANAGEMENT, 2021, 8 (01):
  • [23] INFLUENCE OF CHARACTERISTICS OF THE INTERNET OF THINGS ON CONSUMER PURCHASE INTENTION
    Chang, YaPing
    Dong, XueBing
    Sun, Wei
    SOCIAL BEHAVIOR AND PERSONALITY, 2014, 42 (02): : 321 - 330
  • [24] What influences the purchase intention of online travel consumers?
    Tam, Carlos
    Pereira, Francisca Caetano
    Oliveira, Tiago
    TOURISM AND HOSPITALITY RESEARCH, 2024, 24 (02) : 304 - 320
  • [25] Factors Affecting Consumer Satisfaction of Online Purchase
    Lauraeus, Theresa
    Saarinen, Timo
    Oorni, Anssi
    2015 48TH HAWAII INTERNATIONAL CONFERENCE ON SYSTEM SCIENCES (HICSS), 2015, : 3364 - 3373
  • [26] Consumer perceptions of information helpfulness and determinants of purchase intention in online consumer reviews of services
    Filieri, Raffaele
    McLeay, Fraser
    Tsui, Bruce
    Lin, Zhibin
    INFORMATION & MANAGEMENT, 2018, 55 (08) : 956 - 970
  • [27] Factors Affecting on Security Perception in Online Purchase Intention
    Meskaran, Fatemeh
    Shanmugamm, Bharanidharan
    Ismail, Zuraini
    ADVANCED SCIENCE LETTERS, 2014, 20 (10-12) : 2004 - 2008
  • [28] The Influence of Brand Image on Consumer Purchase Intention and Its Impact on Portable Wi-Fi Modem Online Purchase Decision
    Lie, Cindy
    Riantini, Regina Eka
    Tjhin, Viany Utami
    PROCEEDINGS OF THE 6TH INTERNATIONAL CONFERENCE ON E-COMMERCE, E-BUSINESS AND E-GOVERNMENT, ICEEG 2022, 2022, : 24 - 28
  • [29] Research on online evaluation of consumer purchase intention based on data analysis
    Xiang, Caifen
    BASIC & CLINICAL PHARMACOLOGY & TOXICOLOGY, 2021, 128 : 44 - 44
  • [30] Online hijab purchase intention: the influence of the Coronavirus outbreak
    Sumarliah, Eli
    Khan, Safeer Ullah
    Khan, Ikram Ullah
    JOURNAL OF ISLAMIC MARKETING, 2021, 12 (03) : 598 - 621