Bringing Value to a Mature Market

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作者
Bonnema, Lisa
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来源
Appliance | 2002年 / 59卷 / 10 II期
关键词
Competition - Customer satisfaction - Electric motors - Industrial economics - International trade - Marketing - Sales;
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摘要
The appliance motor and air-moving device manufacturers are offering sophisticated motor and blower systems and value added services. Foreign competitors for Eastern Europe and Asia are offering competitive products at lower prices within North America markets. Service, technical expertise, a broad product range and an understanding of customer demands will help manufacturers compete more effectively in the marketplace.
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