The impact of firm introductory strategies on consumers' perceptions of future product introductions and purchase decisions

被引：28
|
作者：
机构：
[1] Boone, Derrick S.
[2] Lemon, Katherine N.
[3] Staelin, Richard
来源：
Boone, D.S. (derrick.boone@mba.wfu.edu) | 2001年 / Elsevier Inc.卷 / 18期
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D O I：
10.1016/S0737-6782(00)00071-0
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