What does it mean for a human to make an emotional connection to a piece of technology? Can we really feel for a machine, and can the machine feel anything back? 'ALEXAAAAA ...’ The most common name shouted out loud in our sitting rooms isn’t a beloved child’s, parent’s or spouse’s, but belongs to a piece of technology. In these socially distanced times, we’re directly communicating less and less with each other, more and more through and with technologies.