Suggestion on automotive marketing course teaching

As a practice and ability oriented course, Automotive Marketing is one of the key course for students in the college of automotive engineering. Based on the characteristics of the course, the paper analyzed the current situation of course teaching. Based on auto industry development and course feature, suggestion was present for improving course teaching and learning. Various materials should be added to closely relate to industry and latest development. The traditional lecture teaching method should be improved and heuristic education method and case study method should be applied in class teaching, to have more students participate in to arouse their active interest in learning. Practice-oriented learning and teaching should be utilized by combining the benefits of in-school practice, and real industry site training and practice. © Sila Science. All Rights Reserved.