Study of green marketing: An environmental friendly approach of business management

被引：0
|
作者：
Lubis, Yusniar [1 ]
Nguyen, Phong Thanh [2 ]
ThuyTo Nguyen, Quyen Le Hoang [3 ]
Bich Huynh, Vy Dang [4 ]
Fitrio, Tomy [5 ]
机构：
[1] Universitas Medan Area, Indonesia
[2] Department of Project Management, Ho Chi Minh City Open University, Viet Nam
[3] Office of Cooperation and Research Management, Ho Chi Minh City Open University, Viet Nam
[4] Department of Learning Material, Ho Chi Minh City Open University, Viet Nam
[5] Sekolah Tinggi Ilmu Ekonomi, Indragiri, Indonesia
来源：
Test Engineering and Management | 2019年 / 81卷
关键词：
D O I：
暂无
中图分类号：
学科分类号：
摘要：
引用
收藏
页码：1080 / 1085
相关论文
共 50 条
  • [41] How does corporate management affect green innovation via business environmental strategies?
    Javeed, Sohail Ahmad
    Zhou, Nan
    Cai, Xiang
    Latief, Rashid
    FRONTIERS IN ENVIRONMENTAL SCIENCE, 2022, 10
  • [42] Green by Affiliation? Ownership Identity and Environmental Management System Adoption in Chinese Business Groups
    Wang, Ruxi
    Heugens, Pursey P. M. A. R.
    Wijen, Frank
    JOURNAL OF MANAGEMENT, 2024, 50 (04) : 1331 - 1360
  • [43] Green supply chain management and business performance The mediating roles of environmental and operational performances
    Abdallah, Ayman Bahjat
    Al-Ghwayeen, Wafaa Shihadeh
    BUSINESS PROCESS MANAGEMENT JOURNAL, 2020, 26 (02) : 489 - 512
  • [44] Green HRM (GHRM) and Business Sustainability: The Mediation Role of Environmental Management Strategy (EMS)
    Muafi
    Uyun, Qurotul
    QUALITY-ACCESS TO SUCCESS, 2021, 22 (182): : 133 - 137
  • [45] Environmental management: A business perspective
    Dalziel, A
    ENVIRONMENT SCOTLAND: PROSPECTS FOR SUSTAINABILITY, 1999, : 171 - 175
  • [46] The impact of introducing a business marketing approach to education: A study on private HE in Bangladesh
    Alam, Gazi Mahabubul
    Khalifa, Md. Taher Billal
    AFRICAN JOURNAL OF BUSINESS MANAGEMENT, 2009, 3 (09): : 463 - 474
  • [47] Classifiers' environmental friendly (green) re-design
    Li, Kun Shan
    AUTOMATION EQUIPMENT AND SYSTEMS, PTS 1-4, 2012, 468-471 : 658 - 662
  • [48] Environmental Friendly and Cost Effective Approach to Provide Highly Reliable Electric Supply to Rural Business and Industries
    Robert, Fabien Chidanand
    Gopalan, Sundararaman
    PROCEEDINGS OF 2017 INTERNATIONAL CONFERENCE ON TECHNOLOGICAL ADVANCEMENTS IN POWER AND ENERGY (TAP ENERGY): EXPLORING ENERGY SOLUTIONS FOR AN INTELLIGENT POWER GRID, 2017,
  • [49] Green human resource management in a family business setting: a fuzzy set approach
    Paille, Pascal
    Mejia, Jorge
    Cisneros, Luis
    Sanchez-Famoso, Valeriano
    Chouchane, Rahma
    ENTREPRENEURSHIP AND REGIONAL DEVELOPMENT, 2024,
  • [50] INTEGRATED MANAGEMENT APPROACH TO MARKETING
    LITTLE, WI
    JOURNAL OF MARKETING, 1967, 31 (02) : 32 - 36
12345