INNOVATIONS IN FURNITURE INDUSTRY ENTERPRISES: A CASE STUDY IN BULGARIA

In a world associated with a rapidly changing technological environment and a dynamic economic environment, innovation is one of the main ways to achieve lasting success and competitive advantage. It plays a key role in the development of furniture industry enterprises. Innovations are also essential for promoting flexibility and sustainability in the implementation of business activities. Paying attention to the implementation of innovations enables the enterprises of the furniture industry to satisfy the demands of consumers, increase efficiency, productivity and income, reduce costs. Taking actions related to innovation allows, on the one hand, to solve complex business problems, and on the other hand, to achieve uniqueness and novelty in the implementation of the business process. The realization of more and diverse types of innovations contributes to the easier handling of the upcoming changes in the surrounding environment of the furniture industry enterprises. In this context, the aim of the present study is to analyse the state of enterprises from the furniture industry in terms of implemented innovations. To achieve the goal, companies from the furniture industry were surveyed using the convenience sampling method. The application of this method is appropriate because of its adequacy in terms of the specificity of both the subjects studied and the data to be obtained. Based on the results of the analysis, generalized conclusions were drawn.