AI vs. human-generated content and accounts on Instagram: User preferences, evaluations, and ethical considerations

被引：0

作者：

Park, Jeongeun ^{[1
]}

Oh, Changhoon ^{[2
]}

Kim, Ha Young ^{[2
]}

机构：

[1] Dept Human Comp Interact, 55 Hanyangdaehak Ro, Ansan 15588, South Korea

[2] Yonsei Univ, Grad Sch Informat, Yonsei Ro 50, Seoul 03722, South Korea

来源：

TECHNOLOGY IN SOCIETY | 2024年 / 79卷

基金：

新加坡国家研究基金会;

关键词：

Artificial intelligence (AI) generated content; AI artists; Social networking services; User experience; Generative models; SOCIAL MEDIA; DARK SIDE; USAGE; INTENTION; IMPACT;

D O I：

10.1016/j.techsoc.2024.102705

中图分类号：

D58 [社会生活与社会问题]; C913 [社会生活与社会问题];

学科分类号：

摘要：

As content generated by artificial intelligence (AI) has become more accessible and higher quality, social debates have intensified. Therefore, this study investigates how people perceive and evaluate AI-generated content and accounts compared to human-created accounts and content. We created Instagram accounts representing AI, influencers, and the public and conducted a user study with 43 participants. The participants had difficulty distinguishing AI accounts from human ones. Moreover, there were significant differences in user perceptions concerning the three account types. Participants perceived the AI and influencer accounts as more attractive than the public account, and they rated the quality of AI-generated content as highly as that created by influencers. These findings suggest that the advancement of generative AI could alter the social media landscape and contribute to discussions on the characteristics and ethical problems of AI-generated content.

引用

页数：16