A Study on the Innovative Design of Fuzhou "FU" Cultural Tourism Products Based on Design Heuristics

Innovative design methods for cultural products have gradually become a research hotspot in the international design community. At present, most of the products in the market are designed to reflect cultural connotations through the simple use of traditional patterns, or even the direct application of traditional product styles to modern product design, without fully considering the characteristics of human aesthetic needs. In this study, we propose card-based design heuristics for Fuzhou's "Fu" cultural tourism products by searching keywords and database to integrate past excellent Fuzhou "Fu" cultural tourism products and similar cases, using KJ method and cluster analysis method to classify and filter these cases, extract and summarize their design heuristics. The design heuristic of Fuzhou "Fu" cultural tourism products is proposed. The aim is to provide a theoretical basis and design reference for the design of Fuzhou "Fu" cultural tourism products.