BUDWEIS VALUE ADDED PROCESS MATRIX AS A NEW TOOL FOR STRATEGIC PLANNING IN ENTERPRISES

The objective of the paper is to introduce a new strategic planning tool, the Budweis Value Added Process (BVAP) matrix, an authorial instrument meticulously designed to transcend traditional portfolio planning methodologies. In today's dynamic business landscape, the BVAP matrix provides a comprehensive framework for evaluating the performance and efficiency of enterprise components. The article's findings demonstrate how the matrix can identify positions based on production and sales productivity, leading businesses towards the "Full Wallet" quadrant, representing peak productivity with increased operational profit margins, improved value addition, and reduced manufacturing durations. The BVAP matrix is unique because it includes a temporal component to account for product lifecycles, providing a more detailed view of portfolio stability and optimization. This new element, along with the matrix's compatibility with current strategic needs, represents a major advancement in strategic planning tools. The results highlight the matrix's effectiveness in promoting strategy alignment to improve company performance. The empirical validation in an industrial setting confirms the matrix's significance and its ability to influence future strategic planning approaches, providing a new perspective for organizations to manage today's challenging market environments. The research methods used to achieve the assumed goal are, in the theoretical part, a critical analysis of literature, and in the research part, an original method, the Budweis Value Added Process (BVAP) matrix, supporting strategic planning processes in enterprises.