Demand Forecasting New Fashion Products: A Review Paper

被引:0
|
作者
Anitha, S. [1 ,2 ]
Neelakandan, R. [2 ]
机构
[1] Manipal Acad Higher Educ, Manipal Sch Architecture & Planning, Dept Design, Manipal, India
[2] Anna Univ, Dept Text Technol, Chennai, India
关键词
artificial intelligence; demand forecasting; machine learning; new fashion products; BASS MODEL; PRE-LAUNCH; SYSTEM; DIFFUSION; INDUSTRY; SUCCESS;
D O I
10.1002/for.3192
中图分类号
F [经济];
学科分类号
02 ;
摘要
New product demand forecasting is an important but challenging process that extends to multiple sectors. The paper reviews various forecasting models across different domains, emphasizing the unique challenges of forecasting new fashion products. The challenges are multifaceted and subject to constant change, including consumer preferences, seasonality, and the influence of social media. Understanding such difficulties enables us to provide an approach for improved and flexible prediction techniques. Machine learning techniques have the potential to address these issues and improve the accuracy of fashion product demand forecasting. Various advanced algorithms, including deep learning approaches and ensemble methods, employ large datasets and real-time data to predict demand patterns accurately. The paper suggests valuable information to experts, researchers, and decision-makers in the fashion industry, as it addresses the unique challenges and examines innovative solutions in new product forecasting.
引用
收藏
页码:270 / 280
页数:11
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