Public Relations Meets Artificial Intelligence: Assessing Utilization and Outcomes

被引：1

作者：

Yue, Cen April ^{[1
]}

Men, Linjuan Rita ^{[2
]}

Davis, Donna Z. ^{[3
]}

Mitson, Renee ^{[2
]}

Zhou, Alvin ^{[4
]}

Al Rawi, Ahmed ^{[5
]}

机构：

[1] Boston Univ, Dept Mass Commun Advertising & Publ Relat, 640 Commonwealth Ave, Boston, MA 02215 USA

[2] Univ Oregon, Sch Journalism & Commun, Eugene, OR 97403 USA

[3] Univ Oregon Portland, Sch Journalism & Commun, Portland, OR USA

[4] Univ Minnesota Twin Cities, Journalism & Mass Commun, Minneapolis, MN USA

[5] Penn State Univ, Commun, University Pk, PA USA

来源：

JOURNAL OF PUBLIC RELATIONS RESEARCH | 2024年 / 36卷 / 06期

关键词：

AI adoption; AI in communication; AI in public relations; artificial intelligence; ENGAGEMENT; VOICE;

D O I：

10.1080/1062726X.2024.2400622

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

This study delves into how public relations leaders are engaging with AI, drawing on the insights of experts with deep expertise in the field. Through interviews with 20 public relations leaders well-versed in AI, the research reveals their current attitudes, practical applications, and assessments of AI's role in the field. It further examines their perspectives on the associated risks, ethical dilemmas, and future trajectories of AI in public relations. By capturing these expert voices, the study provides a timely and nuanced understanding of AI's potential to drive innovation, enhance strategies, and shape the future of public relations.

引用

页码：513 / 534

页数：22

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