Residential consumer enrollment in demand response: An agent based approach

Residential consumers play an important role in the sustainable transition of the energy system by leveraging their household loads for demand response (DR). This paper aims to analyze the enrollment rates of residential consumers within DR through an agent-based model (ABM). Both economic and noneconomic (social/behavioral) parameters that influence the consumer enrollment in DR are considered. An energy management model, a home energy management system (HEMS), is used to identify the potential economic savings of consumers enrolling in DR. Consumers are randomly assigned to different neighborhoods and have different social relationships (e.g., friends, neighbors), which, in turn, influences their decision-making in the ABM. The results of this paper highlight the indirect relationship of expected annual savings and direct relationship of the share of consumers having electric vehicles (EV), photovoltaics (PV), and battery energy storage systems (BESSs) on the DR enrollment rates. Based on the enrollment rates, the maximum energy savings were obtained in April and the minimum during the last quarter of the year. Monte Carlo analysis is employed to handle the randomness associated with different variable selections, which provides a +/- 10% variation of consumer enrollment rate in DR. The results of this study have practical implications for energy flexibility in the residential sector.