INTEGRATED THINKING IN BUSINESS: CONDITIONS AND ADVANTAGES OF IMPLEMENTATION (THE CONTEXT OF INTEGRATED REPORTING)

The aim of the article is to determine the fundamentals and prospects of applying integrated thinking in business. The article defines the essence, characteristics, and practical aspects of integrated thinking as a factor in improving the enterprise's activity strategy and its corporate reporting. It is established that the advantage of integrated thinking is its ability to provide solutions to unstructured and loosely structured tasks, taking into account the principles of corporate social responsibility and sustainable development priorities. A prerequisite for this is the need to apply different time dimensions and a multi -capital approach when choosing a value -creation strategy. It has been established that in scientific publications, integrated thinking is predominantly considered as a precondition or tool for integrated reporting. To verify the validity of the theoretical considerations, an analysis of data on the practice of integrated thinking by companies that are members of the IFRS Sustainability Alliance was conducted. The research showed that integrated thinking goes beyond integrated reporting and is an important tool for a comprehensive understanding of the business model, integrating ESG challenges into business processes, shaping organizational culture, and supporting stakeholder relations. It is proven that the implementation of integrated thinking will allow companies not ready to transition to integrated reporting to rethink their business strategy and increase their value. Further exploration of this aspect will contribute to expanding knowledge in the field of strategic management and corporate reporting. The assumption is expressed that the transition of Ukrainian businesses to integrated thinking will contribute to their recovery in the post-war period and integration into the global business community.